For those who may still not be familiar with the service, Instagram is a video and photo sharing social network that makes it possible for users to easily create pictures that have a professional look.
This is made possible by the use of several digital filters. Probably the best part about this social sharing service is how easy it is to use. The service also offers the ability to share Instagram photos on other social networks.
To ensure you make the most of Instagram in 2014, here are a few tips that can use to improve your user experience.
Familiarize Yourself Before Diving In
It is always important for you to first play around with Instagram before you start using it seriously. This gives you an idea of what it is all about and how you can best make use of the platform. Take a few photos and share them with your social circle. This familiarizes you with the technology and it makes it possible for you to judge how different followers react to different content.
Once you have a clear understanding of how it works, you can now use the platform for professional purposes.
Connecting Instagram with Facebook pages
This is especially important if you plan to use Instagram for business reasons. Instagram comes with the ability to be connected to Facebook. This ensures that your Instagram shared content is also displayed for your Facebook fans to see and vice versa.
Make Use of Instagram Video
Instagram makes it possible for users to create a video that is 15-seconds long in either stop-motion or straight through while using filters on Instagram. Once the video is created, you can share it not only on Instagram, but also on other social networks.
Videos are ideal if you want to create a large following. According to statistics, videos are 100 times more likely to create engagement that photos can. Also, you can embed your Instagram video on your website or blog.
Making Use of Appropriate Hashtags
Hashtags have become quite common on social media platforms, more so on Instagram. You can use hashtags to discover new photos meaning followers are likely to use hashtags to find photos than manual searches. When you use hashtags on your photos, you are able to ensure your followers find your latest works. Ensure you make use of hashtags related to your photos as this makes it easier for your target audience to find you.
Running photo contests
This is one of the most successful ways of building an Instagram audience. You can use a hashtag of choice to create a photo contest and make it an open entry contest. This makes it easy for Twitter, Instagram and Facebook followers to take part. This is also a great way to make your Facebook or Twitter fans to find your Instagram page and start following.
Using Instagram like a social network
Instagram is like any other social network site where engagement is the key to success. It is always a good policy to follow your followers to be able to grow your network. After following your followers, engage with them by liking, sharing or commenting on their photos as this increases the chances of being found by new followers.
With these helpful tips, you will be on your way to Instagram success in no time.