OnePlus One – ‘Smash the Past’ Phenomena

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Smashing your phone and getting a new one for $1 – you think it’s impossible? Think again!

Chinese manufacturer OnePlus, established in December 2013, rocked the world of technology with its campaign for launching new Android cellphone. The company revealed the phone on April 23rd and announced that application for smashing a phone and getting brand new OnePlus for $ 1 will be open as of April 25th. Unfortunately, it has been announced that only 100 lucky winners will be chosen to use this amazing offer.

What is OnePlus?

OnePlus is newly established manufacturer company following the ?ever settle’ philosophy. As explained at company’s web-site (, the moto ?ever settle’ reflects the team’s engagement in getting better and better, never settling with the ordinary, already experienced practice. The team pledges to strive in improving its service with each passing day, with the help of their users whose opinion designs their future business activities.

What can I get from OnePlus phone?

Android phones have took over the world of mobile phone industry, with major manufacturers embodied in companies like Samsung and HTC. In an attempt to present different, more affordable and costumer friendly mobile products, OnePlus developed OnePlus Plus phone and presented it to the audience on April 23rd, 2014.

The phone is available in black and white color, with features including:

· 2.5GHZ Snapdragon 801 CPU

· 3GB of RAM

· 5.5-inch full HD display

· 16GB/64GB on board storage

· 13MP rear camera, 5MP front

· 3100mAh battery


The company announced that the price rate starts with as low as $ 299 for 16 GB version and $ 349 for powerful 64 GB model. Compared to other companies, this phone, which does not lack behind in quality and function, looks like highly affordable purchase.

How can I buy it?

In addition to the interesting and inviting offer the company introduced for the phone launching, the device can be purchased regularly. However, OnePlus showed its specificity in this field, as well. Telephone cannot be just ordered – one needs to be invited to get the opportunity to buy the phone.

One can be invited by asking someone who has already bought the phone to invite him?er; by entering contests and promotional events featured at OnePlus forums or via social media or by participating at the contests organized by company’s partners and friends. Either of the mentioned ways leads toward applying for the invitation and eventually buying the phone.

The company also made it available for the buyers in Austria, Belgium, Canada, Denmark, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, UK and the USA to purchase the device in local currency.

Entering new age of phone marketing

OnePlus demonstrated its innovation in being the first company to launch the campaign enabling people to literally smash their phones in exchange for the new ones. This approach has, symbolically, marked a new era of technology marketing and new approach in getting closer to the customers.

It needs to be acknowledged that, in the world where large companies are controlling the market, this approach stirred otherwise lethargic consumer environment.

Want the OnePlus One for $1? Smash your phone.


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