When it comes to Microsoft, the monopoly they have on Windows is something that Google intends to disrupt with Chromebooks.
The powered OS-modern cloud and the approach of devices that are low cost have made Microsoft rather nervous, which has given Google even more reasons to launch the next stage of their attack: the enterprise.
Google and VMware Deal
Recently, there was a deal announced between VMware and Google, and they will be collaborating with each other. It looks set to take Windows apps that are traditional and incorporate them into their Chromebooks. The apps will become visible in Chrome OS ‘with no real change in the way they run’. Google has stated that VMware’s infrastructure which is cloud-based will enable companies to run apps that are essential on servers and stream them to devices and Chrome OS. This announcement came very soon after Google had only just recently announced the enterprise teleconferencing system powered by Chrome.
Google App Not Perfect
Although the Windows app answer from Google is not perfect, many businesses will still want to use apps that are native to and operate on a Windows machine because of the security, other concerns and performance. However, the timing by Google is everything. Reports state that as of April, Microsoft will no longer support Windows XP, which is a very popular operating system worldwide and used by many organizations.
Businesses around the world have been paying extra money to Microsoft for extensions to support XP, but with only the big companies being able to afford to do this, Google has been focusing on the smaller companies that are considering seriously a migration over to services that are cloud-powered and looking to use virtual machines as well. Enterprise/business software sales and licensing is how Microsoft makes the majority of its money, so an attack, which is enterprise-focused and on the server and client business of Windows, will always be an intriguing one, especially when the attack is coming from Google.
Microsoft’s Market Domination
Microsoft dominated the browser market for over ten years with them having 90 percent of the share and until now, it did not look as if any other company would be able to change that. Many years later, after Europe and US agreements and antitrust fines, which have been hefty, Internet Explorer by Microsoft now only has a 20 percent share of the market and depending on who you ask this question to, the answer you are given may be very different.
The Chrome browser from Google has overtaken Microsoft and is now the majority player in mobile usage, which is a common factor in today’s society totaling at around 30 to 40 percent. The dominance that Microsoft’s enterprise has had is now starting to look in disarray by Google Chrome OS, which until now did not seem possible, but with the future of cloud computing becoming a reality, Chrome OS is in a very good position to change all that.
Migrating from Microsoft’s Windows is going to be an expensive process for businesses, and it is not going to be an easy thing to do either. However, if Google and other companies want to capture business customers who are looking to move away from Windows XP, then now is the time to do so and grab an opportunity that may not come to light for some time. Now with Google firmly focused on the cloud, being ‘cloud first’ is what the new CEO of Microsoft wants its company to be, which is no surprise to anyone.
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